Overview
E-commerce sites require normalized structured product data, robust and versatile enough to power product pages and website navigation. DataSource is intended for powering e-commerce sites with comprehensive standardized product information. DataSource supplies you with publishable components that not only improve the look and feel of your websites but also enable advanced functions such as Parametric Search, Full Text Search, Product Comparisons, and Category Navigation. DataSource transforms the unstructured, unreliable, scattered and incomplete data in proprietary format into structured, consistent, complete product data in unified normalized format.
DataSource helps to resolve the following market problems:
- Search
- Zero search results (users cannot find the product)
- Too many search results (users are confused)
- Product Information
- Not enough product info (the product won’t be sold)
- Incorrect product info (product returns and upset customers)
DataSource is a modular product and some of the components might not be a part of the default package. Additional components could be included to your package for a fee.
Coverage
You can pick multiple markets and market-specific languages if you need the product information across the globe. DataSource provides market-specific product data; consider that a computer in the United States can have a different keyboard, power supply, and software as the same computer in France.
It covers the following product segments:
- Computers & Networking
- Consumer Electronics
- Photo/Video Equipment
- Home Appliances
- Office Supplies
- Power Tools
- Games & Toys
- DataSource is constantly expanding adding new segments.
Related Documents:
Product Data (PDP)
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Images - View Example
DataSource provides variety of product images that are available in multiple resolutions and at different angles. You may pick a primary image and display the rest of the images in the image gallery. You may also add brand logo image to your product page. And you will receive thumbnail images that could be used on search results page.
- Specifications
Specifications provide technical product information. You will receive principal product characteristics and the comprehensive technical details.
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Product Title / Product Description - View Example
Provides a short, high-level description of the product’s key attributes. The structure of the description enables users to browse search results and identify products they want. -
Main Specifications - View Example
A clear description of the principal technical specifications is included for each product. For most end-users, these product specifications matter the most in helping them make buying decisions. -
Extended Specifications - View Example
The extended specifications contain a more granular level of specifications for end-users that need to know every detail of the product.
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- Rich Content
It provides the product overview that helps users to visualize the product and review the product features.
Marketing Components - View Examples
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Marketing Description
The manufacturer’s original marketing description of a product. -
Key Selling Points
Bulleted list of the product’s top features and benefits highlighted by the product manufacturer. -
Product Features
Extended version of key selling points providing an overview of each product’s feature. -
What's in the box?
Package contents or list of accessories and consumables bundles with the product -
Documents
Product Documentation in PDF format: Product Brochures, Datasheets, User Manuals and Quick Start Guides.
Brand Content:
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Inline Content - View Examples
Inline Content is manufacturer content displayed right on your product page. No need for visitors to click on anything or navigate anywhere else (no pop-ups). lnline Content may be as simple as a text describing the product, or as rich and attractive as a full spread of marketing copy with supporting imagery and videos, photo galleries, datasheets, and more.- Rich Content
- Media Gallery
- 360° Spin and Flash Tour
- Hotspots
- Compare Tables
- Inline Videos
- MP4 and YouTube Video Support
- PDF Document Management
- Flexible Layout Options
- Zoom Images with Mouseover
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Logo Service - View Examples
The logo service is embedded through a JavaScript snippet and displays directly on the product page. When a user moves the cursor over the logo, a fly-out window opens that encourages the user to add products to their cart. Logos have significantly higher interaction rates then banners and is designed to drive add to cart behavior. -
Product Reviews
Provides expert advice with professional reviews and ratings. Consumers want to know that they are making the right purchasing decision, especially when they buy online. Product Reviews let your customers see how professionals have rated products in an easy-to-understand format. When consumers feel confident about their buying decisions, they're more likely to purchase and to feel more satisfaction with the choices they make.
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- Accessories / Warranties
Related Products include the product’s accessories as well as the product’s service and support options. This information can be used to direct shoppers to additional products that they may want to consider at the time of purchase.
Product Listing (PLP)
- Categorization
DataSource categorization provides a flexible, ecommerce-oriented hierarchy of classes and categories to enable intuitive catalog navigation. All products captured by DataSource are classified into categories that include information technology, consumer electronics, appliances, photo equipment, power tools, office products, toys, baby products, etc.
DataSource provides basic 2-level basic categorization and advanced ecommerce-friendly 5-level alternative categorization. If you define your own category structure we can help you align our categorization with your unique taxonomy.
- Attributes
DataSource provides a set of Searchable Attributes that enable faceted search functionality and custom sub-categorization of products for easy filtering. You will receive the recommended attributes for parametric search and comparison, the optimum display order and the value ranges for numeric attributes such as memory or diagonal size.
- 3rd Party Classification
DataSource supports the following 3rd party classifications:
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UNSPSC
UNSPSC is a single global classification system used by a variety of businesses for spend analysis, procurement optimization and ecommerce. DataSource supports the latest UNSPSC version as well as most of the previous versions. -
ECCN
An Export Control Classification Numbers (ECCN) is a five-character alpha-numeric designation used on the Commerce Control List (CCL) to identify dual-use items for export control purposes. -
HTS
The Harmonized Tariff Schedule (HTS) is the primary resource for determining tariff classifications for goods imported into the United States. -
UK Trade Tariff
UK Trade Tariff also known as UK Integrated Tariff is a ten-digit commodity classification code system based on the EU TARIC (TARiff Integre Communautaire). Codes are assigned to imported and exported goods to identify what duties and controls apply and ensure a correct customs declaration.*Any classification not supported at this time could be provided for an additional fee
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- Premium Content
CCS offers Premium Content that provides unique product descriptions, custom category descriptions, landing pages, blog posts, articles, and Q&A and How-To segments that are keyword-enriched and discoverable by search engines.
Logo Programs
